Who we are

Excellence Within Reach

Our Mission

Demystify the safety landscape to help make safety practical and meaningful.

Safety Management System (SMS) requirements are overwhelming for many flight departments. From safety software vendors to an upcoming audit or even building a safety program from scratch, we’re here to guide you step-by-step. We’ll help you save time, money, and agony to determine what works best for your flight department.

Our Experience

Let us help establish a culture of excellence in your organization.

With decades of experience throughout the aviation industry, we help stakeholders achieve the highest levels of safety with meaningful strategies rooted in our values of Safety, Process, Pride, and Performance.

  1. US Military Aviation Safety & Leadership
  2. FAA Part 135 & 91 Safety Management
  3. US Major Airline

Our Methodology

More than just safety. We focus on perfecting the relationship between people, processes, and technology to deliver meaningful risk management strategies.

Implementing and sustaining effective safety requires both ‘art’ and ‘science.’ Having the best manuals, software, and passing audits doesn’t always reflect the true safety performance of an organization. We connect the dots within your flight department to deliver meaningful strategies for improved safety.

Our Team

We founded AvBrite to help business aircraft operators achieve the highest levels of safety with easy-to-understand methods and personalized support. We take a no-nonsense approach to aviation training and translate complex topics into practical and easy-to-understand ways so that nobody gets left in the dark.

Meet your safety guides:

William Bartholomae


Mike Pochettino

TRaining sme

Claire Ealding

human factors sme

William Bartholomae, MPA

Founder & Safety Advisor

William brings over 20 years of aviation and safety experience to the AvBrite team. He began his professional aviation career in the United States Marine Corps where he flew the F/A-18 Hornet and F-5 Tiger II. His passion for aviation safety began during his position as Director of Safety for an aircraft-carrier based squadron in Miramar, California.

It was through managing safety in the unforgiving aircraft carrier environment that helped underscore the importance of safety - not just from an academic standpoint, but also through a holistic lens of leadership, standardization, and culture. The combination of these characteristics is critical for maintaining high-levels of safety in a high-performance organization.

After transitioning from active duty in the military to the private sector, William served as the Safety Manager for a Part 135 business aircraft operator, in addition to Global Express 5000/6000 captain. Though this transition, he began to notice many of the challenges that safety and department managers faced in business aviation. In 2018, William founded AvBrite to help flight departments implement, build, and strengthen world-class safety programs.

William holds a Bachelor of Science degree in Professional Aeronautics from Embry-Riddle Aeronautical University and a Master of Public Administration (MPA) from Marist College. He is also a graduate of the Naval Post Graduate school of Aviation Safety. He is currently a B-737 pilot at a US major airline.

Meet Mike

Mike Pochettino, MPA

Aviation Safety & Training Expert

Mike is the aviation safety and training expert at AvBrite. He is responsible for managing and developing educational content and provides technical and policy guidance.

Mike holds an FAA ATP certificate and is a Captain at a US airline. He brings years of international flight ops experience and has flown in Part 91, 121, and 135 operations. He has written and developed standard operating procedures (SOPs), training courses, safety newsletters, culture surveys, and other safety education for pilots. He also has expertise with Flight Operations Quality Assurance (FOQA) programs, Safety Management Systems (SMS), and is an active member of his labor union’s air safety committee.

Prior to this role, he worked as a flight instructor in the Washington DC metro area and also at the AOPA Air Safety Institute. At AOPA he managed the development of the electronic Flight Instructor Refresher Course (eFIRC) and wrote online courses, videos, quizzes, newsletters, and various publications for general aviation pilots.

Mike has a Bachelor of Arts in Political Science from Clark University and a Master of Public Administration (MPA) from American University. He speaks five languages and when he’s not developing safety content or flying airplanes he enjoys getting away to his native country, Aruba.

Meet Claire

Claire Ealding, MSc

Aviation Safety & Human Factors Subject Matter Expert

Claire is the aviation safety and human factors expert at AvBrite. She is responsible for developing educational content and provides technical and policy guidance.

Claire holds FAA ATP and EASA ATPL certificates and she brings years of worldwide experience flying Part 91, 121, and 135. In addition to flying as a captain at a US airline, she flew the Bombardier Global Express BD-700 for an on-demand charter company. At her airline, she held positions in the ASAP Event Review Committee, Incident Report Committees and was a flight simulator instructor.

In 2017 her research thesis on flight deck display design and pilot performance was recognized and published academically. You can read it here. Since then she has been a contributing writer on safety and human factors topics for various flight operations and aviation safety organizations.

Originally from the United Kingdom, Claire holds a Masters of Science in Aviation Human Factors from Coventry University, a Bachelor's degree in Air Transport Management from Buckinghamshire New University, and a certificate in Human and Computer Interaction from Georgia Tech University. Outside of safety, Claire also engages with non-profit organizations and works as a mentor to young people preparing for careers in aviation.

Claire’s dream is to make Human Factors actually understandable to humans.

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